Free
Manual optimize with an LCP scan.
€0
Forever — 1 site
Get it freeIncludes
- Scan + single optimize (preview)
- PageSpeed Budget / LCP scan
- Etch-only scan filter
Pewit AI Image Optimizer
PageSpeed Budget — fix LCP-critical images first
Compress your media library and add WebP sidecars with an automatic backup before every change. The PageSpeed Budget scan flags featured and first-in-content images, so you fix what affects Core Web Vitals first — not random uploads.
hero-banner.jpg · 1.8 MB → 412 KB
featured image · WebP sidecar created
product-1.png · 940 KB → 233 KB
first in content · LCP candidate
backup created · rollback available
12 images queued · originals kept
Why it matters
Most optimizers compress everything blindly
1
Wrong images first
Bulk tools start at image #1 — not the hero and first-in-content images that actually drive LCP.
2
Overwrite and hope
Many plugins replace your originals with no easy way back if quality drops too far.
3
Locked behind Pro tiers
Basic compression often needs a paid cloud quota before you can even try it.
What it does
Lighter images, in the right order
PageSpeed Budget / LCP scan
Identifies featured and first-in-content images so you spend your optimization budget where Core Web Vitals are won.
Compress JPEG & PNG
Preview the result before you apply it, with a clear before/after size on every image.
WebP sidecar Pro
Serve modern WebP alongside your originals — no destructive replacement of the source file.
Backup & rollback Pro
Every change is backed up first, so you can restore the original at any time in one click.
Bulk & auto-optimize Pro
Optimize the whole library as a background job, or compress new images automatically on upload.
Etch-only scan filter
Focus on images actually used in EtchWP, and skip the noise from unused uploads. AVIF support is on the roadmap.
Pricing
Free to compress. Pro to automate.
Free optimizes manually with a preview. Pro adds backups, WebP, bulk jobs and auto-optimize on upload. 14-day trial.
Pro
Automation for one site.
€29/ year
Billed annually · 1 site · 14-day trial
See Pro plansEverything in Free, plus
- Backup before change + rollback
- WebP sidecar
- Bulk job + auto-optimize on upload
- Email when a job finishes
Agency
Unlimited sites, white-label.
€79/ year
Billed annually · unlimited sites
See AgencyEverything in Pro, plus
- Unlimited site activations
- White-label admin
- Priority support
Optional pair: run it next to Pewit AI Media Toolkit and they can share a common backup folder. Each plugin works perfectly on its own.
FAQ
Good to know
No. Image optimization runs without OpenAI — there's no API key to manage and no per-image AI cost.
Pro backs up every original before optimizing and WebP is served as a sidecar, so you can always roll back to the source file.
Yes. Pro adds AVIF photo sidecars (and an AV1 WebM sidecar for video via ffmpeg) alongside WebP and JPEG/PNG compression.
No — it works completely standalone. Sharing a backup folder with Pewit AI Media Toolkit is optional.
The suite
More PEWIT plugins
Pewit AI Image Optimizer is live
Live now — start free on your own setup and upgrade when automation pays off.
Privacy & third-party services
What this plugin sends, and to whom
This plugin runs locally and does not send your content to an external AI service. Paid checkout is handled by Freemius (Merchant of Record).